You can no longer ignore the mobile from your marketing machinery. Even small businesses have now acknowledged that mobile marketing is essential to succeed on the web. Latest surveys indicate that the number of donors searching for information on mobile have surpassed those who look for information by conventional means such as desktop computers, advertisements; and this trend is more than likely to continue. What are the evolutions to follow? What data to monitor and how to respond? We will give you an overview of the mobile navigation trends expected in 2017.